Experian plc, most known among consumers as a credit-reporting agency, says it is collaborating with processor Fiserv Inc. on Experian Link, a service to make it easier for merchants to verify a consumer\u2019s identity with debit card ownership data.<\/p>\n
Announced Wednesday, the cooperative endeavor will see Fiserv\u2019s proprietary debit card data integrated into Experian Link, and, when combined with Experian\u2019s identity and fraud data, will help ensure a consumer\u2019s identity. Experian Link launched in 2022 and\u00a0Experian<\/a><\/strong>\u00a0says it\u2019s helped increase auto-approval rates by up to 10% for users.<\/p>\n Specifically, Experian Link will use Fiserv\u2019s VerifyNow Advantage program to gain access to bank-account and debit card ownership data in real-time. Experian says\u00a0Fiserv<\/a><\/strong>\u00a0is the first debit data partner to make the Experian Link integration. VerifyNow is a Fiserv program to identify and authenticate consumer account owners and to verify account status in real-time.<\/p>\n \u201cAs [artificial intelligence] accelerates the speed and sophistication of fraud, merchants need precise, instant verification that confirms the customer behind a payment is truly who they say they are without introducing added friction,\u201d Kathleen Peters, Experian North America chief innovation officer for fraud and identity, says in a statement. Experian is based in Dublin.<\/p>\n The expectation is that the integration will make it easier for users of Experian Link to reduce revenue loss from false declines. The service ties a consumer\u2019s digital identity to the credit or\u00a0debit card<\/a>\u00a0<\/strong>being presented, which provides \u201ca more accurate, real-time view of whether a customer truly owns the card presented online,\u201d Experian says. \u201cWith the new Fiserv collaboration enabling instant debit card ownership verification, Experian Link now gives merchants a more complete, data\u2011driven view of payment trustworthiness across both credit and debit card transactions.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Fiserv Signs up for Experian Link\u2019s Debit Card Ownership Checker Kevin Woodward\u00a0May 27, 2026\u00a0Competitive Strategies,\u00a0Debit Cards,\u00a0E-Commerce,\u00a0Fraud & Security,\u00a0Mobile Commerce Experian plc, most known among consumers as a credit-reporting agency, says it is collaborating with processor Fiserv Inc. on Experian Link, a service to make it easier for merchants to verify a consumer\u2019s identity with debit … Continue reading Fiserv Signs up for Experian Link\u2019s Debit Card Ownership Checker<\/span> ![](\"https:\/\/www.digitaltransactions.net\/wp-content\/uploads\/2026\/05\/May-magazine-top-banner-3.png.webp\")
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