Basically the shopping cart provider has to certify with the front end processor (like Vital/FDR) to run this program and pass all required data. Once certified, they add the links and extra fields on their check out page and IF the cardholder wants to use it, they can then use the program. It only protects against some of the chargebacks and only for certain dollar amounts. The rules on this changes all the time. It basically checks for fraud like the AVS/CVV2 but since the cardholder has to register, it reduces fraud on these sales but only on these sales. It does not protect for other chargebacks like: merchandise not received, not as described, duplicate processing, credit not processed, etc. This is only for Visa cards as well.

Overall I do not recommend it but we do have some merchants that do use it. Unscrupulous salespeople think it’s a good sales tool until they get a chargeback and then they look bad. Most reps don’t care after they sign up and get their start up fee so they don’t care if the program doesn’t work well.

Having worked with this program since it first started in 2001 I believe, I have not seen much of a benefit. When we do get chargebacks, usually Visa comes back with some excuse as to why the merchant is still liable, example…they were a stolen identity, they showed up on a fraud list, etc.

Thank you,
Cindy Joyce
CB/Training Sen. Manager

P.S Not sure what reps will try and sell this to you for but my cost if I were to sell it to you (I don’t recommend it) is $50 setup, $10.00 monthly and $0.07 per transaction.